Have you ever felt unsafe walking home alone at night, or taking a late bus by yourself? Women experience this every day. As a designer, I strive to challenge the social issues that we’ve naturally accepted over time. When focusing on this topic I realised the problem of women's safety is far too big to solve overnight, but who’s to say tackling one part isn’t the start to change?
'Safe Home' is a TFI Leap system adaptation that consists of 3 key touch points: a special edition Leap card that integrates with the current system, an improved personal alarm that ensures safety post-service use, and the addition of a new Leap app features to alert home of your journey.
During the development of 'Safe Home', I empathised and co-created with young girls, focusing on their journey home in Dublin when using public transport, the strong possibility of their phone dying, and their interactions with each touch point they reach along the way.
Throughout this project, I worked closely with Charul Singh, Product Owner looking after transport technology, Leap NFC Apps. She guided me with advice throughout the project on how feasible and implementable these changes were.
The Research Process
The Final Product
The video above explains how "Safe Home" interacts with the user as they make their way home
Above you can see the User Flow of the new addition features to the Leap Card NFC App.
