For the Adidas project, we were given the brief of taking the iconic brand and developing new ideas concerning materiality, craft, tradition, and culture through graphics, moving images, drawing, research, material investigation, and sampling.
I was working with a group consisting of 5 students: 2 Graphic Design, 1 Illustration, 1 Fashion Design, and myself, Product Design. Working alongside different design disciplines was a great opportunity. I learned so much from seeing how others work and express themselves. We had an instant bond and gained most of our research from chatting and discussing personal experiences with Sport in Ireland. Through teamwork, I learned it's often best to let someone who's the most experienced in a sector tackle those parts to benefit the whole team. I loved listening to my teammate's ideas and sharing mine as well. It's amazing what can be achieved when different designers come together.
For the Adidas project, my group decided to focus on sports in Ireland. We spent a lot of time discussing personal experience in playing GAA. Through these conversations, we decided the most passionate approach we could take to this project would be using these experiences, both positive and negative, and enhancing the sport through change and development. We did so by creating a new approach to the coming of age ceremony in GAA that is, Feile. 2021 marks the 50th anniversary of Feile so we thought there was no better time.
Team: Angel O'Brien, Grainne Halpin, Laura Kendrick, Patrick Feeney, Ava White
Re-imagining Feile
Moving image / illustration campaign work
A welcome message to the campaign
Researching face paint as a support method and creating our own designs to be worn at the event
Add campaign representing a movement/dance that would be performed at feile by all the players
Graphic design/ Illustration exploration for the event
The banners and flags depict unity and strength
Creating medals out of soil so that you take home a bit of the field with you
Medal Design - the sole of a shoe lying on grass
Resin rings containing the grass you play on and the gold you've earned
